United Way

United Way’s work rarely happens in one place, or at one scale. Across projects with Google India, Coca-Cola Foundation, HSBC, Federal Bank and the ICC, the stories took us from villages in interior Maharashtra and Mumbai’s informal settlements to dabbawala homes, vaccination drives across four states, and waste-management operations at one of the world’s biggest sporting events. The common thread was impact unfolding on the ground, often quickly, across multiple stakeholders, and far from controlled production environments.

That made a lean, observational approach essential. We built agile crews that could travel light, earn trust quickly and capture beneficiaries, volunteers, public officials and implementation teams without turning their realities into corporate case-study theatre. Our strength in factual storytelling and social-first production helped translate complex CSR programmes into films that were clear, human and platform-ready while keeping every production efficient, responsive and built around the realities of the field.